What would Google do? PR and lawyers are hopeless according to Jeff Jarvis
Page 23 of Jeff Jarvis’s summary presentation on What Would Google Do?, the title of his new book provides the following suggestions for PR professionals – They are hopeless.
Jeff makes a provocative perspective on how to change industries and initiatives from how to think the Google way and improve newspapers, government and other industries (including Coke!), so this assertion that PR is hopeless is pretty damming. I wonder why more people have not talked about this aspect.
Love to hear your thoughts as a PR professional. Are you counting yourself in the hopeless category? Are you actively looking to change your profession? Or is Jeff just plain wrong?
Posted: July 15th, 2009 under Public Relations.
Tags: Jeff Jarvis, PR is hopeless, What would Google do?, WWGD