Buzzgain

We had a terrific launch with some good coverage at Mashable(Thanks Jennifer), TechCrunch, Louis Gray, Chris Brogan, Nate Ritter, Belinda Ang, Scott Schnaars and a host of others.

• We had over 6583 tweets covering BuzzGain during the two days of our constant press coverage.
• We had an 892% increase in registered users, and a 17% conversion rate to customers willing to pay for the service.
• Over 35 blogs, news sites and social media influencers covered our story in 27 unique websites

So what are the top 3 things to fix in our product:

1. More intuitive and easier to setup campaigns: Over 28% of people had problems with setting up a campaign (shame on us). Since many folks were not able to view the video, they used quotes as in “Keyword”, or ‘Keywords’. Yet others used to many keywords (over 7 makes the system slow) and others would use generic keywords such as video or games etc. to get too many unrelated results. To setup a campaign in BuzzGain, you need just a Campaign name and a set of keywords separated by comma. As in SocialText, Wiki, Ross Mayfield . This will look for results with any one of these keywords. For excluding some keywords we go to point #2.

2. Support for boolean operators such as AND, NOT and OR in our campaign management. It was important for most folks to be able to have some support for keywords to supress or to have a more sophisticated campaign keyword list. Essentially to ask for SocialText and Wiki but NOT Ross Mayfield.

3. More intuitive user experience overall: This was split down the middle. Either users LOVED the UI or hated it. There are several things we can do to make the overall experience more intuitive which we will roll out in the next few weeks. This includes a guided wizard like experience and easy to understand icons.

Thank you for all the feedback and the requests. Brian and I truly appreciate all the feedback, please keep them coming either via email (mukund at buzzgain dot com) or via the support pages.