Buzzgain

My daughter  came back from school all excited about the next week. “It’s only a couple of days until summer break”. Nice, I thought, now I have to stress about what’ going to keep her busy for the next couple of months. “Dad”, she continued, “can you come next Monday and explain what you do to my class?” I was elated. Glad my daughter thought I was doing something interesting enough for her to want me to come and share with her eager class of 7 year olds.

“I told them you spend a lot of time on Facebook and Twitter” she continued, adding “my teacher said that’s not a job, its what you do for fun”. I ought to speak to her teacher I thought. First, I had to explain to my daughter what I did though. This query made me realize that my 7-year-olds inquisitiveness ran deeper than merely cracking the meaning of social media monitoring! Skipping the inanity, I plunged straight into giving into 3 main points.

1. First what is it? – “Just like the way a teacher monitors the class and keep tabs on each student’s performance, social media monitoring tools can help you track and keep you informed about what the world is thinking on a particular issue/topic matter a product (in this case read her toy).
2. Second why do it? Brian explains it best. Its because its what customers are doing now. They are talking about products, brands, what they like, what they don’t. Ahh she says – like we all talk about the new teacher during lunch”. “Something like that” I countered, “So if you like the teacher, she will tell others, and if there’s something you think she needs to change it will help her do that”.
3. Finally how do you do it? Blog, twitter, YouTube, Facebook etc. are where people are talking about companies, so you should monitor them and find out what they are saying.

A newly established company ought to make social media monitoring an essential part of their overall communication strategy. The traditional media tools will no wonder help them announce their arrival to the outside world but if the company needs to connect or ‘make conversations’ with his key influencers- a blog, twitter or Facebook can do the trick. Applications such as ours which transcend beyond the traditional media tools will help you connect with your target audience in a much more effective way.