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Tag: Todd Defren

Why dont technology startups leverage PR even if its more effective?

Our good friend Todd posted a very good piece on how PR helps raise venture capital. In it, he quotes a survey from BIGfrontier Communications that has the following statistics:

Startup companies that engage in PR campaigns are 30% more successful in getting funding within one to three months than those that don’t.
Forty-four percent of the [...]

BuzzGain Recommends: Discussions on the economic crisis

Lots of discussion on the economic crisis and social media. Here are the ones that generated the most reactions and engagement:
1. Todd asks if Social media will help PR weather the storm?
2. Chris talks about 25 ways social media prepares you for the downturn.
3. We covered where you should be spending marketing dollars during a [...]