Buzzgain

This post primarily discusses corporate uses and engagement with Twitter, unlike how most people use it to keep up with friends and discuss “What are you doing”? The # of companies on twitter is growing dramatically from fewer than 5 in 2007 to over 500 in 2008.
Given that twitter has about 1.3 million registered accounts, [...]

Integrated Media Measurement Inc. did a survey, to understand the viewing habits of people who also surf the Internet at the same time. First some key takeaways:
1. TV watchers spent an average of 9.3% of their time online and simultaneously watching the tube.
2. Among viewers watching broadcast TV, 11% also are surfing the Web. For [...]

Much as the technology industry is claimed to be an early adopter of all things social, Web 2.0 and community, its not making as quick progress as people think it is.
SAP TechEd08 is the annual SAP developer conference, is currently taking place in Berlin. Our good friend Mike Prosceno (who authors a good blog in [...]

I was intrigued by the question Peter Kim asked on his blog a few weeks ago, paraphrasing – “Does social media marketing matter? If it does, can it scale?”. (Side note: that tells you how much I have to think to come up with a halfway good response, since it requires a lot of thinking).
Even [...]

After nearly a year of work, 3 months in alpha and 3 more in private beta, BuzzGain is now open for Public Beta. Our first offering helps fearless “Do It Yourself-er’s” – PR agencies, companies and individuals to accelerate their PR efforts by leveraging the social web.
We have outlined a simple 5 step approach to [...]

Its a well understood maxim that technology companies are the “early adopters” of most things new in technology. Used to be financial services and telecommunications were the flag bearers, but if you were developing any kind of software the first companies you’d go and knock on the door of were in New York or Silicon [...]

“Be authentic. Be transparent. Be you.”
First, let me tell you something you know already. Most companies are way beautiful on the outside than on the inside.
Outside: Your website – fabulous. Your investors – blue chip. Your customers – love you.
On the inside – website: multiple bad links, daily duct tape and band aid. Investors – [...]

Microsoft released a survey of small business owners today on Search Engine Marketing (SEM). 3 top takeaways:
1. 59% of responding small businesses with Web sites still don’t buy search advertising. 90% have not tried search marketing at all.
2. Top 3 reasons why they did not invest: a) Feel its very complex b) Dont have the [...]

Anyone can send you an email. Which is the main reason for the SPAM. Anyone who can does send you unwanted email. What if you had a system where you had to authorize someone to send you email. If you did not “authorize” them, they could not.
This is different from “whitelists. In a whitelist, if [...]