Buzzgain

Yesterday we tracked SAP TechEd08 using BuzzGain and had a very interesting set of discussions on twitter that were spawned. I mentioned clearly that social media is more than Twitter and the main reason I did not discuss the other metrics was due to the length of the post. Still, there are a series of [...]

LinkedIn is the #1 business social network by a wide margin.  Of the ~25.3 Million registered accounts that we track, ~20 Million have more than 2 connections. We decided to track more than 2 user connections since most folks just login to check things out when they get the first email invite. Of the 20+ [...]

If you are a Web 2.0 or a social software startup trying to either launch a product or your company, getting relevant Buzz or Press is absolutely important. Long known to be the most cost effective means to generate awareness among potential users, PR gives you the sense of “arrival”. Notice I said cost effective [...]

Doing vanity searches is probably one of the things most bloggers do. There’s a reason for that – the top 3 drivers of traffic to any blog are organic search, links from other websites (and blogs) and direct URL (i.e. No referrer).
What’s different about search relevance in the blogosphere (and the comments-sphere)?
a) If there’s a [...]

Marshall Kirkpatrickidentified 7 social media consultantsthat deliver tangible value. There are some great folks in the list and for sure, there are several more that do add tangible value to their clients. In fact according to ourTwitter analytics on BuzzGain, there about 1.2 Million user accounts.
This includes accounts that have been registered, and have at [...]

Social Media New Year Resolution
If you are like 43% of Americans who decided that “losing weight” was one of your New Year’s resolutions, then you’re probably also like 31% of them who have already given up on it. Yes its only the 12th January, but most people’s resolve drops after 1-2 weeks.
Several magazines and Web [...]

Its no secret that The Daily Show with Jon Stewart is an extremely popular show with over 2.1 Million viewers (primetime), over 50,000 Internet only viewers and an extended audience of over 35,000 per episode. The favorable audience demographics (with over 60% younger than 35 years of age, over $67,000 in annual income, pre-disposed Democratic [...]

Chris had a very interesting post on how does the web define authority.
In that he questions “It would be easy to bog ourselves down in definitions of the word “authority” itself. In this case, let’s agree that the working definition as it pertains to this topic is: a blog or website or even an individual [...]

We spoke about the echo chamber that retweeting on Twitter does a while ago. Well, on the same topic but a totally different reason Retweet is stupid argues Dave. Because its a vote of confidence on that particular tweet.
The problem I want to address is one when you get a Retweet gets taken out of [...]

The 2nd most vexing topic after “How do I measure social media ROI” is “How much do I pay for social media?“.
Friend and social media consultant, Chris has started a new company. His website display’s their pricing. B L Ochman has had a similar practice for years, displaying her pricing upfront. Its a pretty open [...]