Buzzgain

Our good friend Todd posted a very good piece on how PR helps raise venture capital. In it, he quotes a survey from BIGfrontier Communications that has the following statistics:

Startup companies that engage in PR campaigns are 30% more successful in getting funding within one to three months than those that don’t.
Forty-four percent of the [...]

BuzzGain is a disruptive media engagement solution to help companies and individuals to “Do it yourself PR (Public Relations)”. Our online solution helps discover, engage, analyze and report on their PR outreach efforts in an actionable fashion. This reduces costs of PR by at least 60%.

1. NYtimes: Magazine sport fewer ad pages this January than usual.
January issues tend to be thin even in good years, and most magazines posted a decline in ad pages. But the average decline across all monthly magazines was only 17 percent, and most Condé Nast magazines fared much worse, according to analysis of Media Industry [...]

There are several articles on how to Do It Yourself PR. I read one by Jimmy this morning most of which can be attributed to Jason Calacanis. There are several tactics to DIY PR, but there are 3 main strategies that we recommend.
1. Listen: Pick the topics / categories, areas of interest in your field [...]

The only qualification I have to make this blog entry is that I have been a VP of Marketing before and have managed a annual PR budget of about $1.2 Million. I dont claim to know the business of PR well, but when has that stopped a blogger from giving his opinion right?
The question I [...]

Lets talk about the age old question about the differences between bloggers and journalists from the main stream media. First a categorization. To us there are 3 broad categories of people you can target to generate buzz.
1. Main stream media – journalists, reporters, freelancers, editors and publishers of magazines, newspapers, radio, TV, etc. These professionals [...]

The top 3 business publications in the US are Business Week, Fortune and Forbes.
A quick comparison of their circulation, unique visitors, online revenue and editorial staff is below. The interesting question raised by 247Wall Street is when do these publication die? Their models seem doomed if you consider cost of printing, editorial payroll costs and [...]