Buzzgain

Our good friend Todd posted a very good piece on how PR helps raise venture capital. In it, he quotes a survey from BIGfrontier Communications that has the following statistics:

Startup companies that engage in PR campaigns are 30% more successful in getting funding within one to three months than those that don’t.
Forty-four percent of the [...]

Besides Jason who talks about “Do it yourself PR” there are several others who claim the best thing to do is to fire your PR firm, pitch yourself and never hire a PR firm in the first place.
I have to say there are great PR folks and there are awful PR folks, and then the [...]

BuzzGain is a disruptive media engagement solution to help companies and individuals to “Do it yourself PR (Public Relations)”. Our online solution helps discover, engage, analyze and report on their PR outreach efforts in an actionable fashion. This reduces costs of PR by at least 60%.

1. NYtimes: Magazine sport fewer ad pages this January than usual.
January issues tend to be thin even in good years, and most magazines posted a decline in ad pages. But the average decline across all monthly magazines was only 17 percent, and most Condé Nast magazines fared much worse, according to analysis of Media Industry [...]

The 2nd most vexing topic after “How do I measure social media ROI” is “How much do I pay for social media?“.
Friend and social media consultant, Chris has started a new company. His website display’s their pricing. B L Ochman has had a similar practice for years, displaying her pricing upfront. Its a pretty open [...]

This post primarily discusses corporate uses and engagement with Twitter, unlike how most people use it to keep up with friends and discuss “What are you doing”? The # of companies on twitter is growing dramatically from fewer than 5 in 2007 to over 500 in 2008.
Given that twitter has about 1.3 million registered accounts, [...]

The only qualification I have to make this blog entry is that I have been a VP of Marketing before and have managed a annual PR budget of about $1.2 Million. I dont claim to know the business of PR well, but when has that stopped a blogger from giving his opinion right?
The question I [...]

Iphone developers responded to a survey by App Store HQ blog on the most effective marketing for their applications. Here are some of the results:

Soliciting user reviews – 2.01 / 7 responses
Making frequent updates to increase App Store visibility – 2.3 / 10 responses
Paid PR – rating 3 / 2 responses
Offering a Lite version – [...]

Lets talk about the age old question about the differences between bloggers and journalists from the main stream media. First a categorization. To us there are 3 broad categories of people you can target to generate buzz.
1. Main stream media – journalists, reporters, freelancers, editors and publishers of magazines, newspapers, radio, TV, etc. These professionals [...]

I would highly recommend sending a link to this article to every one your PR clients. Summary:
27-year-old Sherwood Partners in Palo Alto, long known to industry insiders as “the undertaker” because its primary role is to efficiently shutter companies.
Sherwood’s gregarious cofounder Marty Pichinson on Friday afternoon, he was just wrapping up an hour-long conference call, juggling [...]