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Tag: Jeremiah Owyang

Who should you target as for PR efforts?

If you are a Web 2.0 or a social software startup trying to either launch a product or your company, getting relevant Buzz or Press is absolutely important. Long known to be the most cost effective means to generate awareness among potential users, PR gives you the sense of “arrival”. Notice I said cost effective [...]

Retweet on Twitter: The ripple effect of the echo chamber

Retweet Want to really estimate the power of an influencer – good,bad and otherwise? Lets take a case study.
Our friend Jeremiah Owyang, digital media influencer and analyst at Forrester posted a blog entry on Retweet and the power of word of mouth. To summarize:

[Information within Microblogging communities like Twitter encourage rapid word of mouth –of [...]