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Tag: DIY PR

How to Do It Yourself PR?

There are several articles on how to Do It Yourself PR. I read one by Jimmy this morning most of which can be attributed to Jason Calacanis. There are several tactics to DIY PR, but there are 3 main strategies that we recommend.
1. Listen: Pick the topics / categories, areas of interest in your field [...]

The Moral and Ethical dilemma of blogger relations: Email Addresses

Lets talk about the age old question about the differences between bloggers and journalists from the main stream media. First a categorization. To us there are 3 broad categories of people you can target to generate buzz.
1. Main stream media – journalists, reporters, freelancers, editors and publishers of magazines, newspapers, radio, TV, etc. These professionals [...]