Tag: Customer Service
Social Media has no financial ROI. Anyone that claims it does is lying
Social Media ROI
Lets define ROI first as the simple return on the money or time invested in an activity. There are 2 kinds of returns – financial and non financial.
When they ask for financial returns they use certain metrics to track it, including:
Payback Period. The amount of time required [...]
Posted: July 15th, 2009 under Customer Service, Enterprise, social media.
Tags: Customer Service, Return on Investment, Social Media Customer Service, Social Media ROI
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