Blog World Expo recently concluded their Las Vegas Confab with over 2000 participants (includes bloggers, speakers, exhibitors, event staff, etc). There were 256 speakers and panelists. We did some quick analysis of BWE08 using our solution to give you some interesting metrics and some questions to consider.

1. Approximately 43% of BlogWorldExpo attendees are users of Twitter. This includes people that tweeted about it during the days of event. (we took only folks that had more than 3 tweets and included the offical tag (BWE08), and unoffocial tag BlogWord and Blog Expo). About 6% of BWE attendees took photos and either uploaded them to Flickr, Facebook, SmugMug and Zooomr. If other photographers took photos but did not upload it, we could not track them.

2. The top 3 most active sessionsduring BWE were 1. The keynote (with State of Blogosphere by Richard Jalichandra), 2. The TectSet Party and 3. Evening of the last day – after the event & sessions completed. So, its obvious people made a lot of friends, and said their good-byes and were still trying to keep in touch with the folks they met during the conference.

3. The sentiment of the users got better with the days. Clearly 80%+ of the folks loved the show at the end of day 3, compared to 56% on Day 1. The negative sentiment was the most on day 2 – I am still trying to figure out what session it was that contributed to it.

4. AlthoughTechnorati claims over 70% of bloggers are male, on twitter that’s not the case. Based on our numbers, full 43% of twitter users who attended BWE were women, compared to 57% men. We arenot the only ones to question Technorati’s survey information.

5. Finally photos. Collectively over 2848 photos (as of last night) were shared on Flickr, Facebook, Zooomr and SmugMug. (If you did share elsewhere, we can tell you uploaded photos, but cannot tell it was a part of BWE unless its been tagged appropriately). Flickr got the lion’s share of BWE photos followed by Facebook.

Some questions:

1. What happened on Day 2? Why did sentiment get worse?

2. Is there a better participation of women on Twitter? Or are Technorati’s numbers flawed?

3. I was surprised by the number of Twitter users who were are BWE. I thought it would be higher. So, if you did attend, did you not tweet during BWE?

If you attended BWE, please enlighten us.

Marshall Kirkpatrickidentified 7 social media consultantsthat deliver tangible value. There are some great folks in the list and for sure, there are several more that do add tangible value to their clients. In fact according to ourTwitter analytics on BuzzGain, there about 1.2 Million user accounts.

This includes accounts that have been registered, and have at least 1 friend on Twitter. Of these there are about 14,533 that have the word social in their bio of those about 5,212 that blog about social media, social networking and web 2.0 in general. This list includes people that have an overall marketing (SEO, SEM, brand marketing, etc.) focus, but have an interest in social media.

So in a list of about 5,000 picking 7 is difficult or so you would think. But our initial analysis only rounds up about 25 bloggers who are the experts in social media and related areas. So then again, its a wide ocean, but a few big fish.

Our advisor Louis Gray attended the Lifestreaming panel by MIT/Stanford where FriendFeed founder Brett Taylor presented in the session titled “Lifestreaming : The Real time web“.

There’s a very interesting statistic that Brett mentions in his presentation.

FriendFeed has stored over 100 million entries shared by FriendFeed users.

BuzzGain tracks about 82,353 (as of August 2008) users for friendfeed which counts the who’s who of technology early adopters as its users. According to our numbers, the “early adopters” for technology Web 2.0 startups ranges from the bleeding edge user to the cutting edge user, but still totals about ~1.7 Million globally. Over 64% of these are in the US.

These are your hyper enthusiasts, try anything first before anyone else does types of folks. You know; the kind that will stand in line for the Apple iPhone, 2 days ahead of schedule, the ones that are first to comment on every techcrunch post, and the ones that live blog every conference and seminar they attend.

BuzzGain tracks 1.7 Million “early adopters”, who frequently use (daily) about 4 Web2.0 applications and generate on average 1.7 posts daily (this is a big number BTW since the top users skew the numbers for the bottom of the list).

So how do we get 100,000,000 entries from 85K users? The active users of friendfeed (at least 1 comment weekly) per usage and one entry (either a blog post or a tweet, or a flickr photo upload) is about 61%. The rest either opened an account and never did anything with it, or just set it up and “forgot it”. For the sake of this argument I am going to assume every friendfeed account as an “active one”.

That works to about 1175 entries per user. Assuming they were live from Dec 2007 (or about 10 months), that works out to about ~117 entries per user per month. This is about 4 entries daily. So if you are an early adopter, you are blogging once daily, tweeting 2-4 times daily and maybe uploading photos once a week.

The average # of tweets (which is the # 1 Web 2.0 application used by Friendfeed users) per early adopter per day is 9.2 (roughly 79% of friendfeed users have a twitter profile).

My question on the number 100,000,000 from Brett is “So WHAT”?.

If every twitter user automatically posts their feed to friendfeed and that immediately constitutes an “entry” in friendfeed, why is that number even marginally useful?

Unless its just there to show a big number for the sake of showing momentum. Which I suspect is the case.