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Tag: B L Ochman

Measuring the influence of a person by the length of their hair

Top 30 online news sources
Sounds ridiculous does it not? But if we measure online news sources by pageviews, # of unique visitors and time spent on site, why is length of hair a bad measure of a person’s influence?
Still being stuck in the last century magazines and news outlets still prefer to measure their value [...]

How much to pay consultants for Social Media expertise?

The 2nd most vexing topic after “How do I measure social media ROI” is “How much do I pay for social media?“.
Friend and social media consultant, Chris has started a new company. His website display’s their pricing. B L Ochman has had a similar practice for years, displaying her pricing upfront. Its a pretty open [...]