Buzzgain

Besides Jason who talks about “Do it yourself PR” there are several others who claim the best thing to do is to fire your PR firm, pitch yourself and never hire a PR firm in the first place.

I have to say there are great PR folks and there are awful PR folks, and then the useless middle. If you can get a great PR person (note I did not say firm) to partner with, do it. If not, Do it yourself PR.