Buzzgain

My friend Jeremiah sent a tweet about a discussion he had with his friend, about goals for their corporate blog. I did some research and found some list of goals without measurable objectives. So I thought it would be best to create a list.

As I started to write this list, I found it to be more of a why blog list than a list of goals for your blogs. Also since there are personal and corporate blogs, I put a P against goals that are personal in nature and C against those that are more corporate.

Feel free to add / change etc. The best post on blog metrics actually comes from another friend Avinash Kaushik.

1. (P,C) Be a thought leader: E.g. Charlene Li.

Measure: # of comments, incoming links to your blog, Google Pagerank

2. (C or P) Generate more leads: E.g.HubSpot

Measure: # of unique readers, # of Pageviews and conversion

3. (C,P) Generate awareness in the market of your products / services / your personal brand: E.g. Chris Brogan

Measure: # of unique readers

4. (C, P) Get to know other thought leaders in the space: E.g.Don Dodge

Measure: # of incoming and outgoing links, # of comments / post

5. (C) Humanize your company or Give a personal face to your corporation:Lionel Menchaca

E.g. Measure: # of comments per post, post frequency

6. (C,P) Get to network with other like-minded individuals: E.g. Paul Dunay

Measure: # of conversation “ripples” – How many people digg you, bookmark you on delicious, etc.

disclaimer: Paul is an advisor to BuzzGain

7. (C) Communicate frequently to your audience – (customers, partners, employees, recruits, etc.): E.g. GM Fast lane

Measure: # of RSS subscribers, # of RSS subscribers that read your post (audience reach), audience growth

8. (P) Generate a source of income from your writing: E.g. Darren Rowse

Measure: # pageviews, CPM, Monthly revenue

9. (P) Obtain feedback from your audience (readers, customers etc.) on new products / services: E.g.Guy Kawasaki

Measure: # Comments, Audience participation on polls

10. (C, P) Make sure you appear blog appears for specific terms on organic search (Search Engine Optimization): E.g. Aaron Wall

Measure: Google pagerank, # of search terms your blog appears in the top 10 organic search results

11. (C, P) Find and share new information / content with your audience: E.g. Scobleizer

Measure: # of RSS subscribers, # of conversation “ripples” – How many people digg you, bookmark you on delicious, etc.

12. (P) Give an avenue to your creative writing (hidden talent: E.g. Dooce

Measure: # of conversation “ripples” – How many people digg you, bookmark you on delicious, etc.

13. (C, P) Be recognized as a source of breaking and exclusive news and information: E.g.TechCrunch

Measure: # pageviews, Audience reach in target (of your potential readership, how many are actually reading your posts)

14. (P) Keep in touch with friends, family and acquaintances: E.g.Balancing Motherhood blog

Measure: Email responses to posts, Discussion at family gatherings

15. (C, P) Win awards / recognition for your writing : E.g.Mashable

Measure: # of pageviews, audience growth

16. (C) Make sure you let your customers and partners know what’s going on in a quicker fashion than press releases: E.g. Jonathan Schwartz

Measure: # of RSS subscribers, # of incoming links to your blog

17. (C,P) Increase engagement with your readers: E.g. A VC (Fred Wilson)

Measure: # of incoming links, # of conversation “ripples” – How many people digg you, bookmark you on delicious, etc.

18. (C, P) To get your point of view on topical trends, out to your audience: E.g. Mathew Ingram

Measure: # of incoming links, # pageviews

19. (C, P) To encourage ideas, conversation and dialog: E.g. Paul Graham

Measure:# of comments / post, source of your incoming audience, incoming search term links

20. (P) To offer an alternative source of information for niche topics that get ignored by main stream media: E.g. Shai Agassi

Measure: audience growth, target audience reach

21. (C) To offer a means for customer support, and proactive issue resolution for known support problems. E.g: Webshots Customer Support Blog

Measure: Audience repeat visits, Time to resolve queries, # of support calls avoided due to proactive communication