Interesting reads for Jan 6th: Marketing Challenges in 2009
1. Cece Salomon-Lee talks about feedback from her Linkedin network on the top challenges for Marketing in 2009 –
Tighter budgets, Keeping close to the customer and Getting more from less.
Funny enough I dont see these three going away from the top 5 anytime regardless of the year. So marketers are not looking to have a year different from any other even though we’ll be in the toughest environment for selling in our lifetime.
Is there a disconnect between marketing teams and the general environment?
2. Josh Hallett: The best method for social media engagement in organizations – Centralized or Decentralized?
For large organizations the sheer conversational volume can be overwhelming for one person, or even a department. As we all know, not every conversation is important. How do you determine which issue require responses?
3. Shannon Cherry On facebook spam and the art of building a relationship
The key to any PR program is to build relationships – and that includes on Facebook. In my case, I may no longer call you a ‘friend’ if you continue to spam me with irrelevant stuff.
Posted: July 15th, 2009 under Marketing, Public Relations.
Tags: 2009 Marketing Budget, Facebook, Marketing 2009, Media Engagement, Social Media Monitoring