Buzzgain

1. NYtimes: Magazine sport fewer ad pages this January than usual.

January issues tend to be thin even in good years, and most magazines posted a decline in ad pages. But the average decline across all monthly magazines was only 17 percent, and most Condé Nast magazines fared much worse, according to analysis of Media Industry Newsletter data.

Wired, which is usually thick with consumer electronics ads, was the worst hit, down 47 percent from a year ago to 43.6 ad pages. Architectural Digest fell 46 percent, to 63.2, from 116.8. Vogue and Lucky were both down about 44 percent.

2. John Bell: The 13 Skills of the Public Relations Pro of the Future

Marketing and public relations are coming together. PR is growing as an industry while “traditional” advertising – what ever that is – remains flat. Still, we have taken no new ground in ‘measurement’ and articulating the tremendous ROI of P