How to Do It Yourself PR?
There are several articles on how to Do It Yourself PR. I read one by Jimmy this morning most of which can be attributed to Jason Calacanis. There are several tactics to DIY PR, but there are 3 main strategies that we recommend.
1. Listen: Pick the topics / categories, areas of interest in your field and listen to what’s being said by key influencers – these include reporters, journalists, analysts (like Gartner, etc.) bloggers, micro-bloggers, video-bloggers, podcasters, and photographers.
After you listen for about a day you’ll get a picture of who’s who (or the landscape) in this space.
2. Learn: Pick about 20-30 of these influencers and get as much detail about them as possible. What do they write about? When do they write? Who is their audience? What do they care about? What topics interest them? What are unique stories you can tell them about your startup?
3. Engage: Attend relevant events that your influencers go to. There’s no substitute for face-to-face discussions. Commenting on blogs is the best way to make the initial engagement. Write and manage your blog by “joining the discussion”.
The key is discipline and making sure you do it consistently. You need to show and see results, but dont expect to get written up on the WSJ within a week of starting this process.
Image credit: http://www.makingthemodernworld.org.uk
Posted: July 15th, 2009 under Public Relations, Tips.
Tags: Advice, DIY PR, Do It Yourself PR, Public Relations