Buzzgain

Yesterday we tracked SAP TechEd08 using BuzzGain and had a very interesting set of discussions on twitter that were spawned. I mentioned clearly that social media is more than Twitter and the main reason I did not discuss the other metrics was due to the length of the post. Still, there are a series of [...]

Retweet Want to really estimate the power of an influencer – good,bad and otherwise? Lets take a case study.
Our friend Jeremiah Owyang, digital media influencer and analyst at Forrester posted a blog entry on Retweet and the power of word of mouth. To summarize:

[Information within Microblogging communities like Twitter encourage rapid word of mouth –of [...]

We all love the topic of influence and authority. Its the primary reason any top 10 list exists. There are inherently many pitfalls in measuring and ranking any person’s authority online or offline. The questions that come up:
1. What parameters do you take into measuring authority? – for e.g. a few include: #twitter followers, # [...]

We spoke about the echo chamber that retweeting on Twitter does a while ago. Well, on the same topic but a totally different reason Retweet is stupid argues Dave. Because its a vote of confidence on that particular tweet.
The problem I want to address is one when you get a Retweet gets taken out of [...]

This post primarily discusses corporate uses and engagement with Twitter, unlike how most people use it to keep up with friends and discuss “What are you doing”? The # of companies on twitter is growing dramatically from fewer than 5 in 2007 to over 500 in 2008.
Given that twitter has about 1.3 million registered accounts, [...]

Trending topic on Twitter
While not completely convinced of the value of a trending topic on twitter, besides an ego boost, its nevertheless a very question that we get asked by a lot of customers. It is usually asked in one of two ways:
“How many tweets does it take in a given time period to be [...]

Much as the technology industry is claimed to be an early adopter of all things social, Web 2.0 and community, its not making as quick progress as people think it is.
SAP TechEd08 is the annual SAP developer conference, is currently taking place in Berlin. Our good friend Mike Prosceno (who authors a good blog in [...]

Its a well understood maxim that technology companies are the “early adopters” of most things new in technology. Used to be financial services and telecommunications were the flag bearers, but if you were developing any kind of software the first companies you’d go and knock on the door of were in New York or Silicon [...]

Anyone can send you an email. Which is the main reason for the SPAM. Anyone who can does send you unwanted email. What if you had a system where you had to authorize someone to send you email. If you did not “authorize” them, they could not.
This is different from “whitelists. In a whitelist, if [...]