Buzzgain

If you are a Web 2.0 or a social software startup trying to either launch a product or your company, getting relevant Buzz or Press is absolutely important. Long known to be the most cost effective means to generate awareness among potential users, PR gives you the sense of “arrival”. Notice I said cost effective [...]

My friend Jeremiah sent a tweet about a discussion he had with his friend, about goals for their corporate blog. I did some research and found some list of goals without measurable objectives. So I thought it would be best to create a list.
As I started to write this list, I found it to be [...]

It’s a tough marketland a job, and most companies are starting to layoff people. That said there areopportunities still available and manyopen positions. This post is about using strategies, tools & techniques to adapt and change your interview process during this downturn. I make the assumption that you have looked at several job boards and have been [...]

There are several articles on how to Do It Yourself PR. I read one by Jimmy this morning most of which can be attributed to Jason Calacanis. There are several tactics to DIY PR, but there are 3 main strategies that we recommend.
1. Listen: Pick the topics / categories, areas of interest in your field [...]

We spoke about the echo chamber that retweeting on Twitter does a while ago. Well, on the same topic but a totally different reason Retweet is stupid argues Dave. Because its a vote of confidence on that particular tweet.
The problem I want to address is one when you get a Retweet gets taken out of [...]

This post primarily discusses corporate uses and engagement with Twitter, unlike how most people use it to keep up with friends and discuss “What are you doing”? The # of companies on twitter is growing dramatically from fewer than 5 in 2007 to over 500 in 2008.
Given that twitter has about 1.3 million registered accounts, [...]

Freemium
There are multiple types of Freemium models ranging from a free version of the product to a free trial period for your products. In metrics we track for Freemium products we talked about conversion ratios.
Given the recent downturn we noticed more companies abandoning their Freemium model.
1. Jott has ended its free version (officially Feb 2): [...]

“Be authentic. Be transparent. Be you.”
First, let me tell you something you know already. Most companies are way beautiful on the outside than on the inside.
Outside: Your website – fabulous. Your investors – blue chip. Your customers – love you.
On the inside – website: multiple bad links, daily duct tape and band aid. Investors – [...]

Most people compare blog sites and bloggers to main stream media. I am not sure I agree 100%, but lets go with that assumption. The top 20 US newspapers, or main stream media newspapers with the largest circulation currently (and also mostly by website statistics) are listed below and their blogs.
Side note: In the top [...]