Buzzgain

“Dad , is social media similar to social studies, the subject we study at school?” quizzed my 7 year old trisha. Well social studies involves the study of the past and current human behaviour and social media or to be specific social media concepts helps in discovering and engaging with people who will help your [...]

I was intrigued by the question Peter Kim asked on his blog a few weeks ago, paraphrasing – “Does social media marketing matter? If it does, can it scale?”. (Side note: that tells you how much I have to think to come up with a halfway good response, since it requires a lot of thinking).
Even [...]

Lots of discussion on the economic crisis and social media. Here are the ones that generated the most reactions and engagement:
1. Todd asks if Social media will help PR weather the storm?
2. Chris talks about 25 ways social media prepares you for the downturn.
3. We covered where you should be spending marketing dollars during a [...]

Our advisor Louis Gray attended the Lifestreaming panel by MIT/Stanford where FriendFeed founder Brett Taylor presented in the session titled “Lifestreaming : The Real time web“.
There’s a very interesting statistic that Brett mentions in his presentation.

FriendFeed has stored over 100 million entries shared by FriendFeed users.

BuzzGain tracks about 82,353 (as of August 2008) users for [...]

“Be authentic. Be transparent. Be you.”
First, let me tell you something you know already. Most companies are way beautiful on the outside than on the inside.
Outside: Your website – fabulous. Your investors – blue chip. Your customers – love you.
On the inside – website: multiple bad links, daily duct tape and band aid. Investors – [...]

Microsoft released a survey of small business owners today on Search Engine Marketing (SEM). 3 top takeaways:
1. 59% of responding small businesses with Web sites still don’t buy search advertising. 90% have not tried search marketing at all.
2. Top 3 reasons why they did not invest: a) Feel its very complex b) Dont have the [...]