Buzzgain

Yesterday we tracked SAP TechEd08 using BuzzGain and had a very interesting set of discussions on twitter that were spawned. I mentioned clearly that social media is more than Twitter and the main reason I did not discuss the other metrics was due to the length of the post. Still, there are a series of [...]

My daughter  came back from school all excited about the next week. “It’s only a couple of days until summer break”. Nice, I thought, now I have to stress about what’ going to keep her busy for the next couple of months. “Dad”, she continued, “can you come next Monday and explain what you do [...]

Social Media ROI
Lets define ROI first as the simple return on the money or time invested in an activity. There are 2 kinds of returns – financial and non financial.
When they ask for financial returns they use certain metrics to track it, including:
Payback Period. The amount of time required [...]

There are over 50 social bookmarking websiteswhich primarily perform the function of allowing users to bookmark, share and annotate the web. We track 10 of them includingDelicious, Ma.gnolia.com,StumbleUpon, Diigo,Backflip, Blogmarks,Clipmarks, Furl, Simpyand Buddymarks.
We wanted to capture the value and difference of these sites not as a user of social bookmarks, but more from the standpoint [...]

Marshall Kirkpatrickidentified 7 social media consultantsthat deliver tangible value. There are some great folks in the list and for sure, there are several more that do add tangible value to their clients. In fact according to ourTwitter analytics on BuzzGain, there about 1.2 Million user accounts.
This includes accounts that have been registered, and have at [...]

I could sense that my 7 year old’s curiosity quotient was increasing by the day. Before she could broach the question, I said, “I know you heard me mention the word media map and you are keen to know about this new jargon, you have stumbled upon”. Her wide smile was taken as a big [...]

Social Media New Year Resolution
If you are like 43% of Americans who decided that “losing weight” was one of your New Year’s resolutions, then you’re probably also like 31% of them who have already given up on it. Yes its only the 12th January, but most people’s resolve drops after 1-2 weeks.
Several magazines and Web [...]

We all love the topic of influence and authority. Its the primary reason any top 10 list exists. There are inherently many pitfalls in measuring and ranking any person’s authority online or offline. The questions that come up:
1. What parameters do you take into measuring authority? – for e.g. a few include: #twitter followers, # [...]

The 2nd most vexing topic after “How do I measure social media ROI” is “How much do I pay for social media?“.
Friend and social media consultant, Chris has started a new company. His website display’s their pricing. B L Ochman has had a similar practice for years, displaying her pricing upfront. Its a pretty open [...]

Integrated Media Measurement Inc. did a survey, to understand the viewing habits of people who also surf the Internet at the same time. First some key takeaways:
1. TV watchers spent an average of 9.3% of their time online and simultaneously watching the tube.
2. Among viewers watching broadcast TV, 11% also are surfing the Web. For [...]