Buzzgain

There are several articles on how to Do It Yourself PR. I read one by Jimmy this morning most of which can be attributed to Jason Calacanis. There are several tactics to DIY PR, but there are 3 main strategies that we recommend.
1. Listen: Pick the topics / categories, areas of interest in your field [...]

BuzzGain Thanks You

We had a terrific launch with some good coverage at Mashable(Thanks Jennifer), TechCrunch, Louis Gray, Chris Brogan, Nate Ritter, Belinda Ang, Scott Schnaars and a host of others.

We had over 6583 tweets covering BuzzGain during the two days of our constant press coverage.
We had an 892% increase in registered users, and a [...]

This post primarily discusses corporate uses and engagement with Twitter, unlike how most people use it to keep up with friends and discuss “What are you doing”? The # of companies on twitter is growing dramatically from fewer than 5 in 2007 to over 500 in 2008.
Given that twitter has about 1.3 million registered accounts, [...]

The only qualification I have to make this blog entry is that I have been a VP of Marketing before and have managed a annual PR budget of about $1.2 Million. I dont claim to know the business of PR well, but when has that stopped a blogger from giving his opinion right?
The question I [...]

Iphone developers responded to a survey by App Store HQ blog on the most effective marketing for their applications. Here are some of the results:

Soliciting user reviews – 2.01 / 7 responses
Making frequent updates to increase App Store visibility – 2.3 / 10 responses
Paid PR – rating 3 / 2 responses
Offering a Lite version – [...]

I was intrigued by the question Peter Kim asked on his blog a few weeks ago, paraphrasing – “Does social media marketing matter? If it does, can it scale?”. (Side note: that tells you how much I have to think to come up with a halfway good response, since it requires a lot of thinking).
Even [...]

Lets talk about the age old question about the differences between bloggers and journalists from the main stream media. First a categorization. To us there are 3 broad categories of people you can target to generate buzz.
1. Main stream media – journalists, reporters, freelancers, editors and publishers of magazines, newspapers, radio, TV, etc. These professionals [...]

After nearly a year of work, 3 months in alpha and 3 more in private beta, BuzzGain is now open for Public Beta. Our first offering helps fearless “Do It Yourself-er’s” – PR agencies, companies and individuals to accelerate their PR efforts by leveraging the social web.
We have outlined a simple 5 step approach to [...]

Friday are fun times are they not?
I have always liked the Twitter Fail Whale. Somehow the frailities of web applications, not able to scale has made the service more human. Possibly added to the appeal of the “we are normal folks unlike Google” kind.

I saw the fail whale equivalent Oops Merlin at LinkedIn today.
So which [...]

Most people compare blog sites and bloggers to main stream media. I am not sure I agree 100%, but lets go with that assumption. The top 20 US newspapers, or main stream media newspapers with the largest circulation currently (and also mostly by website statistics) are listed below and their blogs.
Side note: In the top [...]