Buzzgain

Yesterday we tracked SAP TechEd08 using BuzzGain and had a very interesting set of discussions on twitter that were spawned. I mentioned clearly that social media is more than Twitter and the main reason I did not discuss the other metrics was due to the length of the post. Still, there are a series of [...]

Our good friend Todd posted a very good piece on how PR helps raise venture capital. In it, he quotes a survey from BIGfrontier Communications that has the following statistics:

Startup companies that engage in PR campaigns are 30% more successful in getting funding within one to three months than those that don’t.
Forty-four percent of the [...]

If you are a Web 2.0 or a social software startup trying to either launch a product or your company, getting relevant Buzz or Press is absolutely important. Long known to be the most cost effective means to generate awareness among potential users, PR gives you the sense of “arrival”. Notice I said cost effective [...]

There are over 50 social bookmarking websiteswhich primarily perform the function of allowing users to bookmark, share and annotate the web. We track 10 of them includingDelicious, Ma.gnolia.com,StumbleUpon, Diigo,Backflip, Blogmarks,Clipmarks, Furl, Simpyand Buddymarks.
We wanted to capture the value and difference of these sites not as a user of social bookmarks, but more from the standpoint [...]

Page 23 of Jeff Jarvis’s summary presentation on What Would Google Do?, the title of his new book provides the following suggestions for PR professionals – They are hopeless.
Jeff makes a provocative perspective on how to change industries and initiatives from how to think the Google way and improve newspapers, government and other industries (including [...]

BuzzGain is a disruptive media engagement solution to help companies and individuals to “Do it yourself PR (Public Relations)”. Our online solution helps discover, engage, analyze and report on their PR outreach efforts in an actionable fashion. This reduces costs of PR by at least 60%.

I could sense that my 7 year old’s curiosity quotient was increasing by the day. Before she could broach the question, I said, “I know you heard me mention the word media map and you are keen to know about this new jargon, you have stumbled upon”. Her wide smile was taken as a big [...]

We all love the topic of influence and authority. Its the primary reason any top 10 list exists. There are inherently many pitfalls in measuring and ranking any person’s authority online or offline. The questions that come up:
1. What parameters do you take into measuring authority? – for e.g. a few include: #twitter followers, # [...]

1. Cece Salomon-Lee talks about feedback from her Linkedin network on the top challenges for Marketing in 2009 –
Tighter budgets, Keeping close to the customer and Getting more from less.
Funny enough I dont see these three going away from the top 5 anytime regardless of the year. So marketers are not looking to [...]

1. NYtimes: Magazine sport fewer ad pages this January than usual.
January issues tend to be thin even in good years, and most magazines posted a decline in ad pages. But the average decline across all monthly magazines was only 17 percent, and most Condé Nast magazines fared much worse, according to analysis of Media Industry [...]