Buzzgain

Myths of the software startup
From the Economist. “For most people the term “entrepreneur” simply means anybody who starts a business, be it a corner shop or a high-tech start up.”
The Economist provides these 5 myths for entrepreneurship in general:
1. The first is that entrepreneurs are “orphans and outcasts”, to borrow the phrase of George Gilder, [...]

Our good friend Todd posted a very good piece on how PR helps raise venture capital. In it, he quotes a survey from BIGfrontier Communications that has the following statistics:

Startup companies that engage in PR campaigns are 30% more successful in getting funding within one to three months than those that don’t.
Forty-four percent of the [...]

As a participant in the Social media monitoring or Social Media analysis market I took some time to check out the competitors and get a lay of the land. There are many social media monitoring companies. In fact we track about 42 companies ranging from those that have raised over $40+ Million to a single [...]

1. Social Media is here to stay
2. Brands have to engage with consumers
3. There is no “lets go back to brand advertising” anymore

Social Media New Year Resolution
If you are like 43% of Americans who decided that “losing weight” was one of your New Year’s resolutions, then you’re probably also like 31% of them who have already given up on it. Yes its only the 12th January, but most people’s resolve drops after 1-2 weeks.
Several magazines and Web [...]

1. Cece Salomon-Lee talks about feedback from her Linkedin network on the top challenges for Marketing in 2009 –
Tighter budgets, Keeping close to the customer and Getting more from less.
Funny enough I dont see these three going away from the top 5 anytime regardless of the year. So marketers are not looking to [...]

Its no secret that newspapers and print publications are having a rough time adapting to social media and citizen journalism. Its fairly simple to see the equation to get better (but a whole lot difficult to implement) from a business standpoint. Thanks to market forces the revenues are lower and expenses are higher.
How does a [...]

The 2nd most vexing topic after “How do I measure social media ROI” is “How much do I pay for social media?“.
Friend and social media consultant, Chris has started a new company. His website display’s their pricing. B L Ochman has had a similar practice for years, displaying her pricing upfront. Its a pretty open [...]

Integrated Media Measurement Inc. did a survey, to understand the viewing habits of people who also surf the Internet at the same time. First some key takeaways:
1. TV watchers spent an average of 9.3% of their time online and simultaneously watching the tube.
2. Among viewers watching broadcast TV, 11% also are surfing the Web. For [...]

I was intrigued by the question Peter Kim asked on his blog a few weeks ago, paraphrasing – “Does social media marketing matter? If it does, can it scale?”. (Side note: that tells you how much I have to think to come up with a halfway good response, since it requires a lot of thinking).
Even [...]