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Archive for 'Main Stream Media'

Measuring the influence of a person by the length of their hair

Top 30 online news sources
Sounds ridiculous does it not? But if we measure online news sources by pageviews, # of unique visitors and time spent on site, why is length of hair a bad measure of a person’s influence?
Still being stuck in the last century magazines and news outlets still prefer to measure their value [...]

Is Chris Brogan more influential than the potential Prime Minister of India?

We all love the topic of influence and authority. Its the primary reason any top 10 list exists. There are inherently many pitfalls in measuring and ranking any person’s authority online or offline. The questions that come up:
1. What parameters do you take into measuring authority? – for e.g. a few include: #twitter followers, # [...]

Top 5 techniques to adapt your interview process during the downturn

It’s a tough marketland a job, and most companies are starting to layoff people. That said there areopportunities still available and manyopen positions. This post is about using strategies, tools & techniques to adapt and change your interview process during this downturn. I make the assumption that you have looked at several job boards and have been [...]

Top 5 changes newspapers will adopt in 2009, and how to use it for your benefit

Its no secret that newspapers and print publications are having a rough time adapting to social media and citizen journalism. Its fairly simple to see the equation to get better (but a whole lot difficult to implement) from a business standpoint. Thanks to market forces the revenues are lower and expenses are higher.
How does a [...]

Interesting Reads for Jan 5th: Magazine Ads, Digital Influence

1. NYtimes: Magazine sport fewer ad pages this January than usual.
January issues tend to be thin even in good years, and most magazines posted a decline in ad pages. But the average decline across all monthly magazines was only 17 percent, and most Condé Nast magazines fared much worse, according to analysis of Media Industry [...]

Top 3 tips to be a guest on the Jon Stewart show if you are a book author

Its no secret that The Daily Show with Jon Stewart is an extremely popular show with over 2.1 Million viewers (primetime), over 50,000 Internet only viewers and an extended audience of over 35,000 per episode. The favorable audience demographics (with over 60% younger than 35 years of age, over $67,000 in annual income, pre-disposed Democratic [...]

The trouble with offering an integrated TV and Internet marketing campaign BuzzGain

Integrated Media Measurement Inc. did a survey, to understand the viewing habits of people who also surf the Internet at the same time. First some key takeaways:
1. TV watchers spent an average of 9.3% of their time online and simultaneously watching the tube.
2. Among viewers watching broadcast TV, 11% also are surfing the Web. For [...]

Business or Personal: How to manage your corporate Twitter profile

Its a well understood maxim that technology companies are the “early adopters” of most things new in technology. Used to be financial services and telecommunications were the flag bearers, but if you were developing any kind of software the first companies you’d go and knock on the door of were in New York or Silicon [...]

The blogging platform of choice for Main Stream Media

Most people compare blog sites and bloggers to main stream media. I am not sure I agree 100%, but lets go with that assumption. The top 20 US newspapers, or main stream media newspapers with the largest circulation currently (and also mostly by website statistics) are listed below and their blogs.
Side note: In the top [...]

3 tips on how to get a mention on Fortune, Forbes and Business Week

The top 3 business publications in the US are Business Week, Fortune and Forbes.
A quick comparison of their circulation, unique visitors, online revenue and editorial staff is below. The interesting question raised by 247Wall Street is when do these publication die? Their models seem doomed if you consider cost of printing, editorial payroll costs and [...]