Buzzgain

Yesterday we tracked SAP TechEd08 using BuzzGain and had a very interesting set of discussions on twitter that were spawned. I mentioned clearly that social media is more than Twitter and the main reason I did not discuss the other metrics was due to the length of the post. Still, there are a series of [...]

Social Media ROI
Lets define ROI first as the simple return on the money or time invested in an activity. There are 2 kinds of returns – financial and non financial.
When they ask for financial returns they use certain metrics to track it, including:
Payback Period. The amount of time required [...]

Its no secret that newspapers and print publications are having a rough time adapting to social media and citizen journalism. Its fairly simple to see the equation to get better (but a whole lot difficult to implement) from a business standpoint. Thanks to market forces the revenues are lower and expenses are higher.
How does a [...]

The 2nd most vexing topic after “How do I measure social media ROI” is “How much do I pay for social media?“.
Friend and social media consultant, Chris has started a new company. His website display’s their pricing. B L Ochman has had a similar practice for years, displaying her pricing upfront. Its a pretty open [...]

Freemium
There are multiple types of Freemium models ranging from a free version of the product to a free trial period for your products. In metrics we track for Freemium products we talked about conversion ratios.
Given the recent downturn we noticed more companies abandoning their Freemium model.
1. Jott has ended its free version (officially Feb 2): [...]

“Be authentic. Be transparent. Be you.”
First, let me tell you something you know already. Most companies are way beautiful on the outside than on the inside.
Outside: Your website – fabulous. Your investors – blue chip. Your customers – love you.
On the inside – website: multiple bad links, daily duct tape and band aid. Investors – [...]