Buzzgain

If you are a Web 2.0 or a social software startup trying to either launch a product or your company, getting relevant Buzz or Press is absolutely important. Long known to be the most cost effective means to generate awareness among potential users, PR gives you the sense of “arrival”. Notice I said cost effective [...]

Jeremiah talked about what’s on the mind of several startup Marketing VP’s and Venture Capitalists yesterday. We get requests daily from many of the same on another question that’s top of mind. The magic Million users number.
So using BuzzGain Analytics dashboard, we the “All Star Cast” of Web 2.0 companies – StumbleUpon, Upcoming, Delicious, Flickr, [...]

Having a limited or constrained marketing budget is a good thing. In fact I am not sure I have heard of any company having a “spend as much as you want” marketing initiative.
Broadly speaking I categorize marketing spend into 4 simple categories for the sake of discussion.
1. Events: Seminars, webinars, conferences, etc. Industry events, trade [...]

Retweet Want to really estimate the power of an influencer – good,bad and otherwise? Lets take a case study.
Our friend Jeremiah Owyang, digital media influencer and analyst at Forrester posted a blog entry on Retweet and the power of word of mouth. To summarize:

[Information within Microblogging communities like Twitter encourage rapid word of mouth –of [...]

Besides Jason who talks about “Do it yourself PR” there are several others who claim the best thing to do is to fire your PR firm, pitch yourself and never hire a PR firm in the first place.
I have to say there are great PR folks and there are awful PR folks, and then the [...]

Blog World Expo recently concluded their Las Vegas Confab with over 2000 participants (includes bloggers, speakers, exhibitors, event staff, etc). There were 256 speakers and panelists. We did some quick analysis of BWE08 using our solution to give you some interesting metrics and some questions to consider.
1. Approximately 43% of BlogWorldExpo attendees are users of [...]

My friend Jeremiah sent a tweet about a discussion he had with his friend, about goals for their corporate blog. I did some research and found some list of goals without measurable objectives. So I thought it would be best to create a list.
As I started to write this list, I found it to be [...]

I could sense that my 7 year old’s curiosity quotient was increasing by the day. Before she could broach the question, I said, “I know you heard me mention the word media map and you are keen to know about this new jargon, you have stumbled upon”. Her wide smile was taken as a big [...]

Chris had a very interesting post on how does the web define authority.
In that he questions “It would be easy to bog ourselves down in definitions of the word “authority” itself. In this case, let’s agree that the working definition as it pertains to this topic is: a blog or website or even an individual [...]

BuzzGain Thanks You

We had a terrific launch with some good coverage at Mashable(Thanks Jennifer), TechCrunch, Louis Gray, Chris Brogan, Nate Ritter, Belinda Ang, Scott Schnaars and a host of others.

We had over 6583 tweets covering BuzzGain during the two days of our constant press coverage.
We had an 892% increase in registered users, and a [...]