Buzzgain

My daughter  came back from school all excited about the next week. “It’s only a couple of days until summer break”. Nice, I thought, now I have to stress about what’ going to keep her busy for the next couple of months. “Dad”, she continued, “can you come next Monday and explain what you do [...]

Our good friend Todd posted a very good piece on how PR helps raise venture capital. In it, he quotes a survey from BIGfrontier Communications that has the following statistics:

Startup companies that engage in PR campaigns are 30% more successful in getting funding within one to three months than those that don’t.
Forty-four percent of the [...]

Lets talk about the age old question about the differences between bloggers and journalists from the main stream media. First a categorization. To us there are 3 broad categories of people you can target to generate buzz.
1. Main stream media – journalists, reporters, freelancers, editors and publishers of magazines, newspapers, radio, TV, etc. These professionals [...]

Blog Relations Part 1 — Long Live the Blogroll

“Can you roll a blog for me daddy?” asked trisha quite out of the blue! I reckon she must have overheard my conversation with my colleague about the importance of blogroll! “Well Trisha, I can certainly explain to you what a blogroll is, but I cant physically [...]

“Zeitgeist” refers to the ethos of an identified group of people, that expresses a particular world view which is prevalent at a particular period of socio-cultural progression.
There are multiple tools to find the current hot trends, topics and discussions on the web including Techmeme, Google Trends and Twitter Search.
There’s one that’s closer to home (your [...]

If you have a corporate blog and are getting stuck trying to figure out what to write, we have have some suggestions from the experts, and also a set of them on our own:
First the experts:
1. Chris Brogan: 100 Blog topics to write about and 50 blog topic ideas.
2. Lois Kelly. 17 blog worthy topics
3. [...]

Robert pointed me to 19 things to consider when planning a blogger launch event by the Mobile industry review. I read through it left with very mixed feelings. On one hand it was pretty open and clear about things they like or dont like. On the other hand they seemed like a bunch of prima [...]

The top 3 business publications in the US are Business Week, Fortune and Forbes.
A quick comparison of their circulation, unique visitors, online revenue and editorial staff is below. The interesting question raised by 247Wall Street is when do these publication die? Their models seem doomed if you consider cost of printing, editorial payroll costs and [...]