Buzzgain

Blog Relations Part 1 — Long Live the Blogroll

“Can you roll a blog for me daddy?” asked trisha quite out of the blue! I reckon she must have overheard my conversation with my colleague about the importance of blogroll! “Well Trisha, I can certainly explain to you what a blogroll is, but I cant physically roll a blog for you?” “Dad, I am not that naïve to think that blogs are something that can be touched or felt? I am just keen to know how does a blog roll on the computer?” Realizing that I may have hit a nerve, I meekly started my explanation.

“Tell me something Trisha, last summer, you prepared several cane baskets at home as part of your hobby class activity. Weren’t you keen that your friends and relatives use the cane basket in their home? So every time, they look at the cane basket, they appreciate your talent and creativity? In the same way, if somebody likes my blog, they have the option of giving a link to my blog on their blogroll, so that people who visit their blog can link into my blog too.

In my blog , I have blogroll divided according to my topic of interest. For eg. I write extensively on social media monitoring, so I have different categories like Do-it-Yourself PR, media maps, links to blogs on social media. A blogroll is something that I control and is entirely based on my personal preference, which gives me the liberty to update it as often as I want. Here are the 3 main points of a blogroll:

1. Traffic booster- If my blog is listed on several blogs, the chances of readers clicking on my link and visiting my blog increases swiftly. Additionally, blogs with many incoming links (particularly those from high quality blogs as rated by Google page rank or Technorati authority) are usually ranked higher by search engines, which can bring additional traffic to your blog.
2. Blogroll=complement – If my blog gets listed on certain blogrolls, I definitely consider it as a great compliment and infact its very flattering to see my blogs listed on someone’s else blogroll. I am sure Brian must indeed be a proud person as most of the serious bloggers make a mention of his blogs in their blogroll. It just goes on to show, that people out there take you seriously and are appreciating your work.

As a form of etiquette, I can reciprocate by putting that blogger link in my blog roll. I say this with a silent prayer hoping that brain reads this post soon!

3. Blog-blogger relation- In the blogging world, it’s often seen that a blogroll paves way to the genesis of a mutually beneficial relationship especially for business bloggers! Cross promotion and link building alliance with other like-minded bloggers can reap benefits.

If you make your blogs interesting, informative and if it continues to provide certain value to your readers, I am sure you can see your blogs being listed on several blogrolls! So long live the blogroll!