Buzzgain

Having a limited or constrained marketing budget is a good thing. In fact I am not sure I have heard of any company having a “spend as much as you want” marketing initiative.
Broadly speaking I categorize marketing spend into 4 simple categories for the sake of discussion.
1. Events: Seminars, webinars, conferences, etc. Industry events, trade [...]

Retweet Want to really estimate the power of an influencer – good,bad and otherwise? Lets take a case study.
Our friend Jeremiah Owyang, digital media influencer and analyst at Forrester posted a blog entry on Retweet and the power of word of mouth. To summarize:

[Information within Microblogging communities like Twitter encourage rapid word of mouth –of [...]

Doing vanity searches is probably one of the things most bloggers do. There’s a reason for that – the top 3 drivers of traffic to any blog are organic search, links from other websites (and blogs) and direct URL (i.e. No referrer).
What’s different about search relevance in the blogosphere (and the comments-sphere)?
a) If there’s a [...]

Page 23 of Jeff Jarvis’s summary presentation on What Would Google Do?, the title of his new book provides the following suggestions for PR professionals – They are hopeless.
Jeff makes a provocative perspective on how to change industries and initiatives from how to think the Google way and improve newspapers, government and other industries (including [...]

Besides Jason who talks about “Do it yourself PR” there are several others who claim the best thing to do is to fire your PR firm, pitch yourself and never hire a PR firm in the first place.
I have to say there are great PR folks and there are awful PR folks, and then the [...]

Blog World Expo recently concluded their Las Vegas Confab with over 2000 participants (includes bloggers, speakers, exhibitors, event staff, etc). There were 256 speakers and panelists. We did some quick analysis of BWE08 using our solution to give you some interesting metrics and some questions to consider.
1. Approximately 43% of BlogWorldExpo attendees are users of [...]

Marshall Kirkpatrickidentified 7 social media consultantsthat deliver tangible value. There are some great folks in the list and for sure, there are several more that do add tangible value to their clients. In fact according to ourTwitter analytics on BuzzGain, there about 1.2 Million user accounts.
This includes accounts that have been registered, and have at [...]

Top 30 online news sources
Sounds ridiculous does it not? But if we measure online news sources by pageviews, # of unique visitors and time spent on site, why is length of hair a bad measure of a person’s influence?
Still being stuck in the last century magazines and news outlets still prefer to measure their value [...]

1. Social Media is here to stay
2. Brands have to engage with consumers
3. There is no “lets go back to brand advertising” anymore

BuzzGain is a disruptive media engagement solution to help companies and individuals to “Do it yourself PR (Public Relations)”. Our online solution helps discover, engage, analyze and report on their PR outreach efforts in an actionable fashion. This reduces costs of PR by at least 60%.