Buzzgain

Myths of the software startup
From the Economist. “For most people the term “entrepreneur” simply means anybody who starts a business, be it a corner shop or a high-tech start up.”
The Economist provides these 5 myths for entrepreneurship in general:
1. The first is that entrepreneurs are “orphans and outcasts”, to borrow the phrase of George Gilder, [...]

Yesterday we tracked SAP TechEd08 using BuzzGain and had a very interesting set of discussions on twitter that were spawned. I mentioned clearly that social media is more than Twitter and the main reason I did not discuss the other metrics was due to the length of the post. Still, there are a series of [...]

My daughter  came back from school all excited about the next week. “It’s only a couple of days until summer break”. Nice, I thought, now I have to stress about what’ going to keep her busy for the next couple of months. “Dad”, she continued, “can you come next Monday and explain what you do [...]

Our good friend Todd posted a very good piece on how PR helps raise venture capital. In it, he quotes a survey from BIGfrontier Communications that has the following statistics:

Startup companies that engage in PR campaigns are 30% more successful in getting funding within one to three months than those that don’t.
Forty-four percent of the [...]

LinkedIn is the #1 business social network by a wide margin.  Of the ~25.3 Million registered accounts that we track, ~20 Million have more than 2 connections. We decided to track more than 2 user connections since most folks just login to check things out when they get the first email invite. Of the 20+ [...]

As a participant in the Social media monitoring or Social Media analysis market I took some time to check out the competitors and get a lay of the land. There are many social media monitoring companies. In fact we track about 42 companies ranging from those that have raised over $40+ Million to a single [...]

If you are a Web 2.0 or a social software startup trying to either launch a product or your company, getting relevant Buzz or Press is absolutely important. Long known to be the most cost effective means to generate awareness among potential users, PR gives you the sense of “arrival”. Notice I said cost effective [...]

Jeremiah talked about what’s on the mind of several startup Marketing VP’s and Venture Capitalists yesterday. We get requests daily from many of the same on another question that’s top of mind. The magic Million users number.
So using BuzzGain Analytics dashboard, we the “All Star Cast” of Web 2.0 companies – StumbleUpon, Upcoming, Delicious, Flickr, [...]

Social Media ROI
Lets define ROI first as the simple return on the money or time invested in an activity. There are 2 kinds of returns – financial and non financial.
When they ask for financial returns they use certain metrics to track it, including:
Payback Period. The amount of time required [...]

There are over 50 social bookmarking websiteswhich primarily perform the function of allowing users to bookmark, share and annotate the web. We track 10 of them includingDelicious, Ma.gnolia.com,StumbleUpon, Diigo,Backflip, Blogmarks,Clipmarks, Furl, Simpyand Buddymarks.
We wanted to capture the value and difference of these sites not as a user of social bookmarks, but more from the standpoint [...]